Why is publicity a part of advertising & public relations?

Publicity is sub-part of advertising and public relations as it involves efforts for maintaining and establishing strong business relationships. The information spread about the product is not in the hand of the company. It is controlled by the various third party media, such as media such as the media house or publishers.

What is advertising & publicity?

The activity of generating advertisements of products and services to commercialize them is known as Advertising. The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is known as Publicity. What is it? It is what the company says about its product.

What is publicity in marketing?

In marketing, publicityis the public visibility or awarenessfor any product, service, personor organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media.